Solution Overview: Loyalty Account Management

Loyalty card users enjoy discounted prices, special coupons, and rebates toward future purchases or other rewards. In fact, many shoppers consider the targeted marketing that comes with loyalty card usage a special bonus offering them the ability to get offers for products similar to the ones they've purchased in the past. But many times these promotions are given to consumers after they have completed their purchase, so that the focus is on their next trip to the store. So how can retailers enable their loyalty card holders to check the status of their loyalty account and receive targeted marketing promotions before they shop, maximizing today's sales opportunities without tying up valuable staff time and store resources?

Help your customers realize the benefits of your loyalty program by making it convenient and easy to use with the Loyalty Account Management solution, part of the Interactive Suite of Applications from Source Technologies. Too often retailers entice customers to join their loyalty program, but fail to keep the customer involved in the most beneficial aspects of the program. By automating the enrollment and management of available loyalty offerings with an intuitive application, customers remain engaged in their relationship with the retailer and employees can be free to focus on other revenue generating activities.

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